A recent article on the National Geographic website referred to how social networking sites, such as Instagram, is influencing tourists’ holiday destinations. Instead of going to a travel agent to flick through holiday brochures, social media users are enticed by the idyllic views they scroll through on their digital devices.
Not only do the images persuade someone to visit such beautiful places, but also they urge users to want to replicate the same images on their profiles. After all, the ‘like’ is social currency, and the more ‘likes’ you receive, the more popular you appear to be. Therefore, in order to compete with such competition, Instagrammers search for destinations where they can capture the same such shots of paradise.
In addition to this, there has been a decline in the popularity of Club 18 to 30 holidays, because people are now preferring the convenience of starting relationships on dating apps. Furthermore, alcohol strewn images don’t look as cool for millenials. They are preferring to opt for photo opportunities in far flung places, so that they can adorn the walls of their social media profiles with picturesque views
Subsequently, place has become an important aspect of digital identity. This is something that I would like to explore further when thinking about ideas for my fourth assignment.